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"BPS has provided powerful creatives backed by strategic online marketing initiatives for over 20 years. We are proud of each and every story that we have helped write for our world class clients."

Joe Bartolone, President

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iPhone 7 and I

The breaking news for these next couple of weeks, months, and possibly until next year is the iPhone 7. Since its announcement party in California with Tim Cook and friends on September 7, 2016, there has been non-stop talk about the new features and features to come. Pre-sales opened up on Friday September 9, 2016 and shipping would launch on September 16, 2016. There were new features that separate the iPhone 7 from its previous generation of the iPhone 6. These major and minor adjustments are: 1) no analog head jack plug in 2) wireless headphones 3) touch sensitive home “button” 4) a new Mario game for the IOS system 5) IOS 10 operating system 6) water resistant 7) stronger and more powerful camera with new tricks 8) new colors 9) stereo speakers 10) brighter screen with more color spectrum. Besides other minor adjustments, all the fuss about the iPhone 7 is finally becoming factual rather than fictional.

Technology has a way of making our lives easier and practical. The iPhone series, and now the iPhone 7, is part of this contribution to the world. If you are not up to date with the trends and market, then you too will be left behind and dragging against your competition. Best ways to stay relevant in the market with your business is by reaching all segments and targeted audience in every platform possible. BPS Digital Media Solutions can arrange and meet the standards of this criteria with the services we offer such as Graphics, Web Design, SEO, Mobile & Email Marketing and Media Buying. The days are over for physical newspapers, magazines, and possibly soon, television. Luckily for us, handheld devices such as the iPhone 7 allow us to stay connected from any part of the world. This allows your consumers to reach your business without hesitation to see any new product, update or change to your business like Apple did with their iPhone 7 reveal.

As mentioned before, social media platforms will be easier to manage with the iPhone 7’s ability to access the internet with fast speeds. BPS Digital Media Solutions can make tweeting, Facebook posts, and Instagram be a flawless interaction between owner and consumer. Also running the business via mobile and email marketing with the help of our innovated strategies can make the connection between consumer and owner feel face to face rather than in a distance. We can create a cohesive brand for your company and keep up to date with adjustments to trends in the market. Covering social media is important and we know running a business is time consuming and can be difficult to stay on top of all social media platforms. Allow BPS Digital Media to handle this side of your business without services to help raise awareness and sales to your company by reaching clients on their most used technology, their mobile device.

If there’s anything to take from the release of the iPhone 7 is to know that not only new modified technology has come out but rather the advances of this already born technology continues to strive to help our daily lives, busy schedules, and business planner achieve tasks that we thought could not be done in a moment’s notice. BPS Digital Media services can make your business the solution with all this new technology.

Why Social Media?

Traditional marketing and advertising strategies just aren’t going to cut it anymore. In order to stay competitive, your business strategy needs to match the fast pace of our increasingly technologically-savvy world. The realm of social media marketing offers a host of benefits and is essential to staying up to date not just with your consumers, but your competitors and the rest of the world as well. Incorporating social media platforms into your overall marketing strategy says that your business is adaptable, current, and motivated to keep up with the times.

Marketing your business using social media is a cost-effective way to increase brand exposure and traffic to your webpage. Without social media, your inbound traffic is limited to people that are already familiar with your brand and others who search for keywords you currently rank for. According to a report conducted by SocialMediaExaminer.com, 92% of businesses reported increased exposure and 80% reported increased traffic to their websites as a result of social media marketing.

Increasing your brand’s visibility through social media is incredibly effective, and the small cost expenditure required for such efforts makes incorporating social media into your marketing strategy an easy decision.

The interactive nature of social media lets you connect with consumers in ways that have never been possible before. With social media, you can share photos and videos with consumers at the touch of a button - or click of the mouse. Businesses are able to create a strong bond with customers while keeping them updated on their latest offerings and current events. Every opportunity you have to syndicate content is valuable and should be taken advantage of in order to strengthen your brand’s voice and reach.

Social media also offers a great way for you to get personal with your customers, build relationships, and establish trust. Interacting with customers online not only allows you to better care for their needs, but also lets you demonstrate your customer service skills to the public. For example, if a customer complains about a product on your Facebook page, you can immediately address the comment, apologize, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products, which lets customers know that you care about them and their opinions.

Because social media is such an efficient way of connecting with people, you can use social media to conduct marketing research. You can create surveys or polls about new products, ask people to offer reviews, and also keep an eye on what your competitors are doing. This can be helpful in planning your own business strategies, such as what kind of service or product you should be launching next, and seeing how customers are reacting to competitor’s products.

Social media marketing has the potential to make or break a brand. It offers new, exciting, and evolving channels for your brand’s voice to be heard. Don’t let your business fall behind - learn how to use social media marketing to your benefit.

Benefits of Social Media Marketing Graph & Data - 2014 Social Media Marketing Industry Report via SocialMediaExaminer.com

Strategic Planning Essentials

Having a strategic plan in place to guide your organization is key to ensuring its long-term success. At its most basic level, a strategic plan determines where an organization is going, how it’s going to get there, and mechanism to evaluate its progress. Strategic plans set priorities, focus energy and resources effectively, strengthen operations, unite staff towards a common goal, and asses and adjust the organization’s direction in response to an ever-changing environment.

Strategic plans typically focus on an entire organization, rather than a particular product, service, or division. The way a strategic plan is developed depends on many factors - things like the size of the business, the nature of its leadership, and its culture. There are a variety of strategic planning models, including goals-based, issues-based, and organic ones, but they all work towards the same goal: keeping your business on track, growing, and focused on the future.

The first step when creating a strategic plan is to assess and analyze where your organization currently stands. A great way to do this is with a SWOT (strength, weakness, opportunity, threat) analysis. This sets the tone for the plan and ensures that you understand the environment your organization operates in. Next, you must identify what is important to your organization. Here, you set the long-term goals for the company and the direction you want to go in the future based off mission and vision statements. Once you have this in mind, it’s time to create a more detailed plan on how you are going to achieve those goals using operational planning and actionable items. You can incorporate budgets, strategies, plans for human capital, money, and action plans in this step.

Once you have your strategic plan in place, your work is not yet done. Strategic plans are dynamic - they offer opportunities for constant review and evaluation. You should continually go over strategic plans to assess company performance and identify what is and isn’t working, and make changes when needed.


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Stephen Plotsker, COO